Virtual selling is where sales conversations occur entirely online rather than in person, usually through video. This includes having sales meetings through video calls or communicating with prospects through video messages.
Shorten the Sales Cycle. Drive more revenue. The world has changed. Sales teams today face a new environment
It gives B2B salespeople the key skills they need to defend revenue through the pandemic
How Virtual Selling is creating its own importance?
With all the benefits that virtual selling can offer to businesses, developing a professional internet marketing campaign can attract more customers to your product or brand to grow your business more
Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. This process is way easier when it comes to virtual selling. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.
With virtual selling, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences are, you can easily reach them 24/7 and from any country all over the world. If your audience consists of more than your local market, utilizing global marketing offers you a great advantage
In addition to this, there is no regional or international time difference for you to worry about that will affect the reachability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is a higher chance of them seeing your marketing campaign.
How are businesses benefiting from Virtual Selling?
Virtual selling is more than just a workaround for social distancing. It’s become clear that virtual selling offers long-term benefits in a post-pandemic world.
Many sales leaders are already preparing for a future where effective virtual selling is a normal, ongoing business practice. HubSpot research has found that 63% of sales leaders believe virtual sales meetings are equally effective or more effective than traditional, face-to-face meetings.
Salespeople and sales leaders aren’t the only ones benefiting from the effectiveness of virtual selling. As the majority of B2B selling interactions have gone remote, customers also want virtual selling to stay, with approximately 80% saying they prefer this method of interaction. Among the top factors driving their preference for virtual sales are easier scheduling, travel cost savings, and safety.
Almost two-thirds (65%) of sellers say they “always” put the buyer first. However, only 23% of buyers agree that sellers “always” put the buyer first. Sellers know they should be putting the buyer first, but in our survey data, they indicate that their sales organizations are a barrier to implementing buyer-first behaviors. For instance, only 39% of sales professionals say their sales org delivers the buyer’s first behavior of providing free and easy access to product reviews “all the time.” Similarly, just 43% of sales professionals say their sales org stays actively engaged after the sale to ensure value delivery “all the time.
How to make your sales teams learn & adopt virtual selling?
Virtual Selling training program equips salespeople with the skills and techniques to increase credibility, create connection, foster openness, and build trust in a virtual sales meeting to drive momentum and win sales opportunities. Selling in a virtual environment is more challenging than face-to-face selling, especially if sellers are forced into a virtual sales meeting with little experience or training and are already stressed given the global state of affairs. Sales leaders need to instill calm and confidence so sellers can focus on the right things. Sellers need to instill calm and confidence with customers scrambling to keep their own businesses in operation.
Sellers need a game plan, and confidence, and skill to fully embrace and execute a virtual selling strategy. And the only way to gain confidence and skill is to practice in a virtual environment & utiliziing the data on virtual selling platform. Just as in sports, the team best conditioned is the one who typically comes out on top. Arming sellers with an understanding of the unique challenges, a set of best practices, and lots of practice is what will help sellers to continue to engage in meaningful conversations, and instill the confidence and trust needed for customers to make purchase decisions in these difficult times.
Conclusion & Way Forward
Remote work will only grow as we move through the pandemic, which means that virtual selling for the sales industry will be necessary for success. Knowing how to manage virtual selling solutions for your business can boost revenue and strengthen customer relationships.