CRM software is essential for managing sales pipelines and customer relationships, helping businesses stay on top of interactions with leads, prospects, and customers. These platforms visualise every stage of your sales cycle, allowing you to streamline processes, automate tasks, and manage data more effectively.
But today’s CRMs go beyond just organising sales. The best ones offer powerful features like reporting dashboards, workflow automation, collaboration tools, lead qualification, document management and even built-in telephony. They also cater to specific industries with niche functionalities.
And now, AI is taking CRM software to the next level. With AI integration, CRMs aren’t just about managing sales. They’re about predicting the future. AI-powered CRMs can automate even more tasks, provide deep data analytics, and offer insights through predictive analytics and conversational intelligence. In short, AI makes your CRM software smarter, helping you stay ahead in a data-driven world.
As the CRM market embraces AI, this blog will walk you through the top 5 AI-powered CRMs of 2025, highlighting how each integrates AI to give your business a competitive edge.
Salesforce CRM
Salesforce is a leading CRM provider with a whopping 23% of the CRM market share. From its inception in 1999, Salesforce has evolved by integrating new tech stacks within the CRM ecosystem to help businesses around the world. From offering Cloud-based CRM software to the latest AI feature, Einstein, Salesforce is a standalone CRM provider for businesses to match the dynamics of the market.
Salesforce CRM is one of the most robust systems with vast customisation options and advanced analytics and reporting. Though Salesforce is a top CRM, It’s an ideal solution for established businesses looking for a comprehensive platform to optimise and streamline the sales process.
Key Features and Spec
⭐ Forecast management
⭐ Workflow Automation
⭐ Opportunity management
⭐ Custom Dashboards
⭐ Email Routing
⭐ REST API
⭐ AppExchange
AI Features
Salesforce introduced Einstein to feature the AI advantages to the CRM software. Salesforce has customised its AI to adapt to various departments of a business. Currently, Salesforce offers Sales AI, Customer Service AI, Marketing AI and Commerce AI to cater to the AI capabilities in business-specific cases, making Einstein a comprehensive AI for Salesforce CRM.
⭐ Customer data and behaviour analysis
⭐ AI-powered omnichannel lead management
⭐ Automated next best steps for Sales Representatives
⭐ Built-in models and customisable models
⭐ EinsteinGPT for creating dynamic content across the domain
Pros
✅ Feature-rich CRM
✅ Extensive customisation options
✅ Integrations with over 1,000 Apps
Cons
❌ Steep learning curve
❌ No free plan
Rating
- 4.3 out of 5, as per Forbes Advisor
Pricing
- Starter pack with ₹ 1,800 user/month
- Profession pack with ₹ 5,760 user/month
- Enterprise pack with ₹ 11,880 user/month
- Unlimited pack with ₹ 23,760 user/month
One of the key features of Salesforce CRM is its integration and access to over 7000 apps, helping businesses to expand the CRM functions to their various systems. As AI is implemented within sales sectors, there is a solid AI platform ecosystem to boost the functions of salesforce CRM with AI-driven tools.
Zipteams is a one-of-a-kind platform that features conversational intelligence in sales calls and meetings to capture key insights into customer engagements. Zipteams’ AI tools are capable of automating lead management and customer conversion backed by AI analytics and data inputs into your Salesforce CRM. Integrating your Salesforce CRM software with Zipteams offers the following features to your sales pipeline.
- Instant schedule meetings with customers with automated syncing to Salesforce CRM.
- Smart Meeting Rooms for customer meetings with automatic meeting summaries, customer’s buying intent, BANT and custom qualification criterion of customer engagements.
Zoho CRM
With a global network of over 250,000 businesses in 180 countries, Zoho is featured as the best CRM software in 2024 by Forbes. Zoho offers a complete suite of CRM functionalities to businesses of all sizes, from free plans for beginners to enterprise-ready plans for established leaders.
Zoho CRM offers numerous CRM features like sales automation tools, analytics and omnichannel communication to manage and boost your sales process. With the introduction of Zia, an AI assistant, CRM functionalities are massively automated within Zoho. in addition to predictive analytics and automation, Zia is capable of spotting anomalies based on sales market and trends
Key Features and Spec
⭐ Deal management
⭐ Sales Forecasting
⭐ Social Media Integration
⭐ Mobile and Social CRM
⭐ Chatbot/Conversational AI
⭐ Customisable Modules
AI Features
Zia is a conversational sales assistant integrated into Zoho CRM. From data management to productivity, Zia is automating crucial functions of Zoho CRM. In addition to the automation, Zia is capable of capturing customer intelligence from emails and chatbots.
⭐ Smart Data Analytics
⭐ Email Sentiment Analysis
⭐ Data Enrichment
⭐ Competitor Analysis
Pros
✅ Cost-effective price ranges with a free plan
✅Multiple integrations
✅ Simple and intuitive interface
Cons
❌ AI features only on top plan
❌ Limited custom fields
Rating
- 4.9 out of 5 as per Forbes Advisor
Pricing
- Free plan
- Standard pack with ₹800 user/month
- Profession pack with ₹1,400 user/month
- Enterprise pack with ₹2,400 user/month
Integrating Zipteams with your Zoho CRM makes a powerful combination that streamlines your sales process and eliminates the need for manual data entry. With this integration, your sales team can easily capture meeting details and recordings, which are automatically synced to the Zoho CRM in real time. Zipteams offers the following features with Zoho integration:
- Scheduled meeting links and post-meeting recordings automatically sync to Zoho activity history.
- Take live notes on the meeting screen with automatic updates to Zoho
- Lead disposition status can be directly updated on Zipteams post the meeting syncs to Zoho automatically
- Automated meeting notes and next steps created using Zipteams AI are directly synced to Zoho without any manual intervention.
Hubspot CRM
Hubspot is a hybrid CRM software that offers CRM functionalities with marketing capabilities. Hubspot CRM allows team collaboration with toiled features for various departments in your business. HubSpot has one of the most generous free plans compared to other competitors. The free plan offers basic features with unlimited contacts, making the CRM ideal for small ventures and start-ups.
Key features and Spec
⭐ Pipeline management
⭐ Marketing Automation
⭐ Meeting Scheduling And Coordination
⭐ Document Library
⭐ Multi-Currency Support
⭐ User Forums
AI Features
Hubspot has integrated AI into its CRM ecosystem in different capacities. Breeze Copilot, earlier Chatspot, is a complete and comprehensive AI companion to assist with your tasks across HubSpot. Using chat-based commands, HubSpot users can request help with sending emails, improving content and creating custom reports that Breeze Copilot will deliver in minutes.
⭐ Hyper-personalisation with CRM data
⭐ Predictive Analytics
⭐ Seo Recommendations
⭐ Content Strategy
Pros
✅ Free plan with core CRM functionalities
✅Robust feature set
✅ Integrated payment processing
✅ Comprehensive connectivity
Cons
❌ Extra cost for marketing and service tools
❌ Expensive for small businesses and SMBs
Rating
- 4.1 out of 5 as per Forbes Advisor
Pricing
- Free plan
- Standard pack with ₹ 3,240/month
- Profession pack with ₹ 57,600/month
- Enterprise pack with ₹ 230,400/month
Zipteams offers a custom-designed Sales Intelligent App for Hubspot for 40% more conversions from your HubSpot pipeline. Driven by AI capabilities, Zipteams can provide real-time customer insights on HubSpot from sales calls. With integration, Zipteams provides the following features to your Hubspot CRM software
- Forecast on your sales funnel using Customer intent on every sales call
- Automated call summaries and customer BANT insights to CRM data enrichment
- Identifying sales opportunities using intent and sales pitch scores.
LeadSquared CRM
LeadSquared CRM is a robust solution designed to help businesses streamline their sales, marketing, and customer relationship management. This CRM software is especially useful for industries such as education, healthcare, real estate, and financial services, offering specific features tailored to each sector. It offers an intuitive interface, powerful automation tools, and in-depth analytics to optimise lead management and conversion processes.
Key Features and Spec
⭐ Lead Management
⭐ Sales Automation.
⭐ Customisable Dashboards
⭐ Versatile Integration
⭐ Industry-Specific Solution
AI Features
LeadSquared CRM harnesses the power of AI to enhance decision-making, streamline workflows, and personalise customer experiences. These AI-driven tools help businesses predict sales trends, automate lead prioritisation, and generate actionable insights from customer data.
⭐ Lead Scoring Algorithms
⭐ AI-Powered Workflow Automation
⭐ Customer Segmentation
⭐ Personalised Campaigns
Pros
✅ Intuitive user interface
✅ Excellent lead management and marketing automation
✅ Mobile-friendly features for on-the-go accessibility
✅ Strong industry-specific customisations
Cons
❌ Pricing may escalate for large teams
❌ Reporting tools can be limited for highly complex needs
❌ Some users may require additional training to leverage all features
Rating
4.6 out of 5 as per the G2 Review.
Pricing
- Pro plan with ₹2500 user/month
- Super plan with ₹5000 user/month
- Ultimate plan with custom pricing
Zipteams takes sales automation and CRM capabilities a step further by integrating directly with LeadSquared CRM. With Zipteams, sales managers can automate key workflows such as lead routing, sales call scheduling, and follow-up tasks, while leveraging LeadSquared’s data-rich environment. The two platforms together offer a unified solution that simplifies lead management, reduces manual effort, and increases overall productivity.
Key Integration Benefits:
- Real-time data sync between LeadSquared and Zipteams
- Automated lead routing and sales task assignment
- Enhanced AI-driven insights and performance tracking
- Streamlined sales workflows with minimal manual intervention
- Improved sales and marketing alignment through unified data analytics
Pipedrive CRM
As the name suggests, Pipedrive CRM focuses on sales pipelines, particularly deal management. It is a deal-driven tool with features like deal-tracking that automatically tracks and schedules calls and emails, and synchronises schedules across your devices and digital platforms.
Key features and Spec
⭐ Deal Management
⭐ CRM & Sales Reports
⭐ Mobile App
⭐ API access for full customisation
⭐ Chatbots
AI Features
Pipedrive’s AI Sales Assistant can identify patterns and recommend high-potential deals and next actions to prioritise. With AI, your business can gain actionable insights and streamline processes with intelligent automation.
⭐ Personal assistant for boosting productivity
⭐ Email generator
⭐ Smart integration recommendations for CRM
⭐ AI-powered marketplace search
Pros
✅ Workflow automation for most plans
✅ Ease of Use
✅ Mobile apps with call and email synchronisation
✅ Scalability with Add-ons
Cons
❌ High Add-ons cost
❌ Limited integration to other apps and platforms
Rating
- 3.9 out of 5 as per Forbes Advisor
Pricing
- Essential plan with ₹ 857 by User/Month
- Advanced plan with ₹ 1,793 by User/Month
- Profession plan with ₹ 3,593 by Users/Month
- Power plan with ₹ 4,313 by User/Month
CRM Buying Guide
Choosing the right CRM software for your business can feel overwhelming, especially with so many options on the market. To make the process easier, here are some key factors to consider when selecting a CRM:
1. Business Needs and Goals
- Identify the specific challenges you’re trying to solve.
- Determine whether you need a CRM for sales, marketing, customer service, or all three.
- Look for features that align with your business goals, such as lead management, sales tracking, or customer support.
2. Ease of Use
- Ensure the CRM software has an intuitive interface that your team can easily adopt.
- Look for customisable dashboards and simple navigation to reduce the learning curve.
- A CRM should help, not hinder, your team’s productivity.
3. Automation Capabilities
- Check for automation features to handle repetitive tasks like follow-ups, lead scoring, and email campaigns.
- Advanced automation can save time and ensure no leads slip through the cracks.
4. AI and Analytics Features
- Look for AI-driven features such as predictive analytics and conversational intelligence.
- Deep analytics are crucial for data-driven decision-making and optimising sales strategies.
5. Integration Options
- Ensure the CRM software integrates seamlessly with the other tools you use, such as email marketing software, accounting platforms, or customer service apps.
6. Scalability
- Choose a CRM software that can grow with your business.
- Whether you’re a startup or an established enterprise, the CRM should offer flexibility in scaling to meet your future needs.
7. Mobile Access
- Make sure the CRM has a robust mobile app so your sales team can work from anywhere.
- Real-time access to data and sales tools on mobile devices can boost productivity on the go.
8. Customisation
- Consider whether the CRM software allows for customisation to fit your unique workflows.
- Features like custom fields, reports, and processes can make the CRM truly work for your business.
9. Customer Support and Training
- Look for a CRM with strong customer support, whether through live chat, email, or phone.
- Make sure training resources such as webinars, documentation, and tutorials are readily available.
10. Pricing
- Compare pricing models to ensure they fit your budget.
- Consider both upfront costs and any additional charges for extra users, advanced features, or premium support.
- Look for free trials or demos to test the CRM before committing.
Also Read: Why Generative AI Adoption is one of the Must B2B CRM Strategies for Business Growth
Conclusion
Choosing the right CRM software can have a profound impact on your business’s efficiency, customer relationships, and overall growth. In 2025, CRMs have evolved beyond basic pipeline management to include cutting-edge AI features, deep analytics, and automation that can future-proof your sales strategy. As you evaluate the top CRM software options, consider your specific needs, integration possibilities, and scalability.
AI platforms like Zipteams enhance CRM functionality by offering advanced AI-driven sales automation that integrates seamlessly with popular CRM platforms. By connecting Zipteams with your CRM software, businesses can automate key sales processes like lead distribution, follow-up scheduling, and performance tracking, all while accessing real-time data insights.
With the top CRM software and AI tools in place, your business will be well-positioned to thrive in today’s competitive landscape. Book a demo with Zipteams and experience the superpower of your CRM.
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